Fortify deploys AI-powered intelligence systems that help SaaS companies and e-commerce brands make faster, clearer decisions — and outgrow competitors still running on gut feel.
Large enough to have data. Agile enough to act on it. At the exact stage where AI-powered intelligence pays back most.
Growing revenue but churn is compounding quietly. Different teams trust different numbers. CAC is rising and attribution is broken. Your AI isn't working because your data foundation isn't ready.
We fix the foundation and deploy AI models that surface what your data is hiding.
Data scattered across Shopify, Meta, Google, and three logistics platforms. Manual Excel reports consuming your team's week. No unified view of customer behaviour across the funnel.
We unify it, model it with AI, and turn it into a competitive advantage rivals can't copy.
Each solution combines senior practitioner expertise with AI models — built to move a specific metric that matters to your growth.
AI models that build a real-time, precise picture of your customer base — updated continuously, not quarterly. Know who your most valuable customers are, what drives their behaviour, and who to acquire more of.
Machine learning segments that update automatically as customer behaviour evolves — not static cohorts built in a spreadsheet once a year.
Predictive AI models that flag at-risk customers 60–90 days before they cancel — giving your team the time and context to intervene. Stop treating churn as a lagging indicator.
Predictive churn scoring runs continuously on your live customer base, surfacing early warning signals your team would never spot manually.
AI-narrated dashboards that don't just show what happened — they explain why, and flag what needs attention. One authoritative view of the business, built for daily leadership use.
AI-generated narrative summaries explain the data in plain language — so your leadership team reads the insight, not the chart.
AI-powered Acquisition → Retention → Reactivation framework built around Monthly Transacting Users — the one metric that tells you whether your business is truly growing.
AI forecasting models predict MTU trajectory under different growth scenarios — so you plan ahead, not just report backwards.
AI attribution that runs continuously across every channel — not a one-time model built in a spreadsheet. Know exactly which spend drives which outcome, and reallocate budget in near real-time.
Continuous incrementality testing powered by AI — validates what is actually driving growth versus what just looks like it is.
AI monitoring that tracks competitor moves in real time — pricing changes, messaging shifts, share-of-voice movements — so you're always one step ahead, not six months behind.
AI-powered competitive monitoring runs continuously — no more one-time research that's outdated the moment it's delivered.
Every engagement follows the same AI-augmented process. Decisions first. Data second. AI throughout.
We audit your data infrastructure, tooling, and decision-making process — using AI to map where intelligence is failing fastest.
Before touching data, we agree on decisions that need to be made. Metrics serve decisions — not dashboards.
All sources unified into one reliable model. AI runs continuously on top — surfacing signals your team would never find manually.
We build the solution and embed it into your workflow. AI models are deployed into production — not handed over as a notebook.
Full documentation, training, and independence from day one. Your team owns and operates everything after handover.
Not an analytics firm that added AI later. Built from scratch with AI at the core of every process, every solution, every delivery.
Built from day one using AI tools — not retrofitted. Every solution, process, and delivery method is AI-augmented by design.
Six proven AI-powered frameworks built to move specific business metrics — not generic analytics services.
SaaS and e-commerce only. We know the benchmarks, failure modes, and fastest path to AI-driven insight in your sector.
AI handles the heavy lifting. Senior practitioners handle the judgement. No junior analysts learning on your budget.
We build for independence. Full documentation and training so your team runs the AI models autonomously.
A working session — not a pitch. You leave with clarity on where your data is failing your growth, AI or otherwise.
Book a 30-minute discovery call. No pitch. No pressure. A working conversation about what AI can surface from your data — right now.