AI attribution that runs continuously across every channel — showing exactly which spend drives which outcome, and reallocating budget in near real-time.
Most marketing teams are optimising the wrong things. Last-click attribution tells you which channel closed — not which channel created demand. You end up over-investing in bottom-of-funnel channels and starving the top-of-funnel activity that is actually generating the pipeline. The result is a cost structure that looks efficient until your new customer volume drops and you don't understand why.
Marketing attribution has always been imperfect. Last-click is obviously broken. Multi-touch models are better but still static. Our AI attribution runs continuously — learning from every campaign, every touchpoint, every conversion — and tells you with increasing accuracy what is actually driving growth versus what just looks like it is. Then it tells you how to reallocate.